📋 Written Ability Test (WAT)/Essay Analysis Guide for “The Ethics of Deepfake Technology – Art or Deception?”
🌐 Understanding the Topic’s Importance
Deepfakes encapsulate a critical intersection of technology, ethics, and societal impact. For B-schools, this topic demonstrates the importance of ethical leadership in navigating innovation.
⏳ Effective Planning and Writing
- Planning: 5 minutes
- Writing: 20 minutes
- Review: 5 minutes
🖊️ Introduction Techniques
1. Contrast Approach:
“Deepfake technology blurs the lines between creativity and deception—on one hand, enabling groundbreaking artistry, and on the other, fostering trust erosion in digital media.”
2. Solution-based Approach:
“The ethical dilemma of deepfakes calls for proactive measures balancing artistic freedom and societal safeguards.”
📚 Structuring the Essay Body
- Achievements:
- Revolutionary media applications enhancing creative industries.
- Positive use cases like language-specific health awareness campaigns.
- Challenges:
- Significant role in cybercrime and misinformation.
- Lack of universally accepted ethical standards.
- Future Outlook:
- Enhanced regulatory frameworks to mitigate misuse.
- Improved AI detection systems ensuring authenticity.
🎯 Concluding Effectively
Balanced Perspective:
“Deepfake technology stands at a crossroads—its potential to revolutionize is undeniable, but the societal cost of misuse cannot be overlooked.”
Global Comparison:
“While the EU and China adopt proactive regulatory stances, a cohesive global framework is essential to manage this technology responsibly.”
💡 Recommendations for Sustainable Progress
- Mandating watermarks for synthetic media.
- Promoting global AI ethics collaborations.
- Strengthening media literacy to combat disinformation.
📝 Sample Short Essays
- Balanced Perspective:
“Deepfakes, as a technological marvel, amplify creativity but equally raise ethical dilemmas. Striking a balance between innovation and regulation will determine their societal acceptance.” - Solution-Oriented:
“While deepfakes enable unparalleled creative possibilities, adopting watermarks and media literacy initiatives ensures responsible use without stifling innovation.” - Global Comparison:
“Countries like China mandate watermarks for deepfakes, offering a blueprint for balanced regulation that promotes creative freedom while curbing misuse.”

