📋 Written Ability Test (WAT)/Essay Analysis Guide

🌐 Should Organizations Focus on Purpose-Driven Missions Over Profits?

✨ Understanding the Topic’s Importance

Purpose-driven missions are increasingly central to organizational strategies, reflecting broader societal demands for ethical practices and long-term sustainability. This essay probes the tension between shareholder expectations and societal impact, vital for understanding corporate dynamics.

📅 Effective Planning and Writing

• Time Allocation (30 minutes):
• Planning: 5 minutes
• Writing: 20 minutes
• Review: 5 minutes
• Structure (500 words):
• Introduction: 60-70 words
• Body: 350-375 words
• Conclusion: 60-70 words

🖊️ Introduction Techniques for Essays

• Contrast Approach: “While organizations like Unilever thrive on purpose-driven missions, others argue that profit is the lifeline of business.”
• Solution-Oriented Approach: “Aligning purpose with profit is the future of corporate management, fostering innovation while meeting societal needs.”

📚 Structuring the Essay Body

1. Achievements:
   • Cite examples like Patagonia and Tesla as purpose-driven companies achieving success.
   • Include data on ESG (Environmental, Social, and Governance) impact on financial performance.
2. Challenges with Comparative Analysis:
   • Discuss risks like greenwashing or profitability trade-offs.
   • Reference cases like Volkswagen’s emissions scandal as a cautionary tale.
3. Future Outlook:
   • Propose blended business models balancing purpose and profit.
   • Emphasize technology-driven solutions to measure impact.

✔️ Concluding Effectively

• Balanced Perspective: “While profits remain essential, embedding purpose fosters long-term success and societal relevance.”
• Global Comparison: “Purpose-driven businesses globally show that ethical strategies and profitability are not mutually exclusive.”

🔍 Analyzing Successes and Shortcomings

• Key Achievements: Better stakeholder relationships, sustainable innovations.
• Ongoing Challenges: Profitability concerns, authenticity of purpose claims.
• Global Context: Compare Tesla’s successful purpose-driven mission to Volkswagen’s greenwashing incident.

💡 Recommendations for Sustainable Progress

• Integrate purpose into core strategy to ensure alignment with profitability goals.
• Implement transparency in ESG reporting to avoid greenwashing pitfalls.
• Leverage technology like AI and blockchain to create measurable societal impact.

📄 Sample Short Essays (100 Words Each)

• Balanced Perspective:

  “Purpose-driven missions foster long-term sustainability. While profitability may waver initially, companies like Tesla show that aligning purpose with financial goals creates lasting value.”

• Solution-Oriented:

  “Organizations must integrate purpose and profit, leveraging innovations like AI to maximize societal and financial returns.”

• Global Comparison:

  “From Denmark’s Lego to China’s tech giants, purpose-driven strategies reveal a universal path to balancing profitability and societal goals.”