📋 Written Ability Test (WAT)/Essay Analysis Guide
🌍 Topic: Should Businesses Prioritize Environmental Sustainability Over Short-Term Profits?
🌐 Understanding the Topic’s Importance
Environmental sustainability impacts economic stability, corporate reputation, and investor confidence. This essay connects sustainability with strategic decision-making, critical for modern B-school graduates.
📝 Effective Planning and Writing
- Time Allocation (30 minutes):
- Planning: 5 minutes
- Writing: 20 minutes
- Review: 5 minutes
- Structure:
- Introduction: 60 words
- Body: 375 words
- Conclusion: 65 words
💡 Introduction Techniques for Essays
- Contrast Approach: “While businesses drive global economic growth, their environmental footprints often compromise long-term viability. Should sustainability outweigh short-term profits in corporate decisions?”
- Solution-Based Introduction: “Balancing sustainability with profits is not a trade-off but a strategic choice. Businesses that embrace green innovation ensure future readiness and growth.”
🔍 Structuring the Essay Body
🏆 Achievements:
- Highlight examples where businesses like Tesla or Unilever balanced sustainability with growth.
⚖️ Challenges with Comparative Analysis:
- Discuss financial pressures, investor expectations, and infrastructural limitations using global benchmarks.
🌱 Future Outlook:
- Propose integrating green technology, regulatory incentives, and ESG-driven financing.
✅ Concluding Effectively
- Balanced Perspective: “While sustainability may demand short-term sacrifices, it ensures businesses remain resilient, competitive, and socially responsible in the long run.”
- Global Comparison: “Countries like Sweden and businesses like Tesla prove that sustainable practices, when implemented strategically, drive both profits and environmental protection.”
📊 Analyzing Successes and Shortcomings
- Achievements: Long-term cost savings, brand loyalty, ESG funding access.
- Ongoing Challenges: Investor resistance, regulatory pressures, implementation costs.
- Global Context: Sweden, China, and Unilever offer actionable benchmarks for success.
🔧 Recommendations for Sustainable Progress
- Policy Incentives: Governments should offer subsidies for green transitions.
- Innovation Investment: Companies should allocate resources for sustainable R&D.
- ESG Integration: Align profits with environmental and social governance principles.
✍️ Sample Short Essays
Balanced Perspective:
“While sustainability initiatives may delay short-term profits, they protect businesses from long-term financial and environmental risks, ensuring growth and resilience.”
Solution-Oriented:
“Businesses must integrate green practices through innovation, incentives, and consumer engagement to achieve profitability without compromising sustainability goals.”
Global Comparison:
“Sweden’s renewable energy success and Unilever’s sustainability growth demonstrate that businesses can thrive financially while prioritizing environmental responsibility.”