📋 Written Ability Test (WAT)/Essay Analysis Guide

🌍 Topic: Should Businesses Prioritize Environmental Sustainability Over Short-Term Profits?

🌐 Understanding the Topic’s Importance

Environmental sustainability impacts economic stability, corporate reputation, and investor confidence. This essay connects sustainability with strategic decision-making, critical for modern B-school graduates.

📝 Effective Planning and Writing

• Time Allocation (30 minutes):
  • Planning: 5 minutes
  • Writing: 20 minutes
  • Review: 5 minutes
• Structure:
• Introduction: 60 words
• Body: 375 words
• Conclusion: 65 words

💡 Introduction Techniques for Essays

• Contrast Approach: “While businesses drive global economic growth, their environmental footprints often compromise long-term viability. Should sustainability outweigh short-term profits in corporate decisions?”
• Solution-Based Introduction: “Balancing sustainability with profits is not a trade-off but a strategic choice. Businesses that embrace green innovation ensure future readiness and growth.”

🔍 Structuring the Essay Body

🏆 Achievements:

• Highlight examples where businesses like Tesla or Unilever balanced sustainability with growth.

⚖️ Challenges with Comparative Analysis:

• Discuss financial pressures, investor expectations, and infrastructural limitations using global benchmarks.

🌱 Future Outlook:

• Propose integrating green technology, regulatory incentives, and ESG-driven financing.

✅ Concluding Effectively

• Balanced Perspective: “While sustainability may demand short-term sacrifices, it ensures businesses remain resilient, competitive, and socially responsible in the long run.”
• Global Comparison: “Countries like Sweden and businesses like Tesla prove that sustainable practices, when implemented strategically, drive both profits and environmental protection.”

📊 Analyzing Successes and Shortcomings

• Achievements: Long-term cost savings, brand loyalty, ESG funding access.
• Ongoing Challenges: Investor resistance, regulatory pressures, implementation costs.
• Global Context: Sweden, China, and Unilever offer actionable benchmarks for success.

🔧 Recommendations for Sustainable Progress

• Policy Incentives: Governments should offer subsidies for green transitions.
• Innovation Investment: Companies should allocate resources for sustainable R&D.
• ESG Integration: Align profits with environmental and social governance principles.

✍️ Sample Short Essays

Balanced Perspective:

“While sustainability initiatives may delay short-term profits, they protect businesses from long-term financial and environmental risks, ensuring growth and resilience.”

Solution-Oriented:

“Businesses must integrate green practices through innovation, incentives, and consumer engagement to achieve profitability without compromising sustainability goals.”

Global Comparison:

“Sweden’s renewable energy success and Unilever’s sustainability growth demonstrate that businesses can thrive financially while prioritizing environmental responsibility.”