📋 Written Ability Test (WAT)/Essay Analysis Guide
🌍 Is Sustainable Tourism a Realistic Goal for the Travel Industry?
💡 Understanding Sustainable Tourism’s Importance
Tourism is essential for economies but is increasingly criticized for its ecological and cultural impacts. Sustainable tourism offers a pathway to balance these interests, making it a critical area for innovation and strategic thinking.
⏳ Effective Planning and Writing
- Time Allocation: Planning (5 min), Writing (20 min), Review (5 min).
- Preparation Tips:
- Focus on examples like Bhutan and Costa Rica.
- Gather insights on tourism’s economic and environmental trade-offs.
✍️ Introduction Techniques for Essays
- Contrast Approach: “While tourism boosts economies worldwide, its unchecked growth often depletes the very resources it depends upon.”
- Solution-Based Introduction: “Sustainable tourism is not just an ideal but a practical necessity to ensure the longevity of the industry.”
📖 Structuring the Essay Body
- Achievements: Use cases like New Zealand and Costa Rica to highlight successful practices.
- Challenges with Comparative Analysis: Cite Thailand and Venice to discuss overtourism and resource strain.
- Future Outlook: Suggest steps like carbon offset programs, policy incentives, and technology integration.
📄 Concluding Effectively
- Balanced Perspective Conclusion: “Sustainable tourism is achievable with collective action, though not without its challenges.”
- Global Comparison Conclusion: “The success of eco-tourism in Costa Rica and Bhutan provides a blueprint for global adoption.”
📊 Analyzing Successes and Shortcomings
- Key Achievements: Increased eco-tourism interest, innovative policies in Costa Rica and Bhutan.
- Ongoing Challenges: Cost barriers, lack of unified global framework.
- Global Context: Highlight successful models and their scalability potential.
🔑 Recommendations for Sustainable Progress
- Invest in eco-tourism infrastructure.
- Strengthen global regulatory standards for sustainable practices.
- Encourage public-private partnerships for innovation.
✒️ Sample Short Essays
- Balanced Perspective: “Sustainable tourism balances growth with conservation, exemplified by nations like Bhutan. However, global adoption faces significant hurdles, including financial viability and policy fragmentation.”
- Solution-Oriented: “By integrating carbon offset initiatives and eco-certifications, sustainable tourism can become mainstream. The onus lies on stakeholders to align goals.”
- Global Comparison: “The disparity between Costa Rica’s eco-tourism success and Thailand’s challenges highlights the need for scalable and adaptable solutions for global tourism.”

