📋 Written Ability Test (WAT)/Essay Analysis Guide

🌐 Topic: Can Social Media Challenges Promote Healthier Lifestyles or Contribute to Health Misinformation?

🌍 Understanding the Topic’s Importance

This topic connects with themes of public health communication, digital influence, and ethical responsibility—key areas of interest for B-schools aiming to develop leaders in sustainable and responsible sectors.

📝 Effective Planning and Writing

• ⏳ Time Allocation:
  • 📑 Planning: 5 minutes
  • ✍️ Writing: 20 minutes
  • 🔍 Review: 5 minutes
• 💡 Preparation Tips:
  • 📊 Focus on verified examples, balance positives and negatives, and propose actionable solutions.

🎯 Introduction Techniques for Essays

1. Contrast Approach:
   “While social media amplifies #FitnessGoals, it also spreads trends like detox teas, which lack scientific backing.”
2. Solution-Based:
   “Leveraging social media for health requires promoting verified trends while curbing misinformation.”

🔍 Structuring the Essay Body

• 🏆 Achievements:
  • ✅ Example: #Movember raises awareness and funds for men’s health globally.
  • 💪 Impact: Strengthens preventive healthcare measures.
• ⚖️ Challenges:
  • 📉 Misinformation like anti-vaccine campaigns.
  • 📚 Case Study: COVID-19 “cures” shared widely without scientific backing.
• 🌟 Future Outlook:
  • 🤖 Technology-enabled moderation (AI).
  • 🤝 Collaborative campaigns with health agencies.

💡 Concluding Effectively

1. Balanced Approach:
   “While social media challenges drive healthier habits, robust regulation is essential to mitigate misinformation.”
2. Global Perspective:
   “Collaborating with health authorities worldwide can maximize the benefits of these challenges while curbing their risks.”

📊 Analyzing Successes and Shortcomings

• ✅ Achievements: Community engagement, awareness campaigns.
• ⚠️ Challenges: Lack of content regulation, mental health impacts.
• 🌍 Global Context: WHO’s collaboration with TikTok for pandemic awareness.

✨ Recommendations for Sustainable Progress

• 🤝 Stronger Partnerships: Between platforms and health organizations.
• 🤖 AI Moderation: Flagging harmful health trends proactively.
• 📢 User Education: Promoting critical evaluation of online content.

✍️ Sample Short Essays

• Balanced Perspective:
  “Social media challenges like #FitnessGoals inspire healthier habits, yet misinformation often compromises their value. A collaborative approach involving platforms and health agencies can bridge this gap.”
• Solution-Oriented:
  “With billions engaging on social media, these platforms are vital for health advocacy. Regulating content and promoting scientific literacy can harness their full potential.”
• Global Comparison:
  “From Finland’s partnerships with influencers to WHO’s pandemic campaigns, the role of social media in health is evolving. Addressing gaps in misinformation will ensure sustainable impact.”