📋 WRITTEN ABILITY TEST (WAT)/ESSAY ANALYSIS GUIDE

🌐 Understanding the Topic’s Importance

This essay probes into the interplay of ethics, economics, and corporate governance, a key area for B-school aspirants. It reflects on how responsible management balances profitability with social and environmental obligations.

📝 Effective Planning and Writing

• ⏳ Time Allocation:
  • Planning: 5 minutes
  • Writing: 20 minutes
  • Review: 5 minutes
• 💡 Structure:
  • Introduction: 60-70 words.
  • Body: 350-375 words (divided into achievements, challenges, and future outlook).
  • Conclusion: 60-70 words.

💡 Introduction Techniques

1. Contrast Approach:
   

   “While ethical practices enhance brand loyalty, many corporations still face accusations of environmental degradation, posing a fundamental dilemma.”

2. Solution-Based:
   

   “In a profit-driven world, corporations must embed ethics into their strategies, leveraging innovation to achieve both financial and societal gains.”

📊 Structuring the Essay Body

• Achievements: Highlight successful companies and their approaches.
• Challenges: Discuss the pitfalls of greenwashing or weak enforcement.
• Future Outlook: Focus on opportunities, such as ESG growth and technology.

✍️ Concluding Effectively

• Balanced Perspective:
  

  “Ethics and profitability are not mutually exclusive but demand innovative and transparent corporate strategies.”

• Future Outlook:
  

  “As consumer awareness grows, the profitability of ethical practices will become indispensable for long-term success.”

📘 Sample Short Essays

• Balanced Perspective:
  

  “While the challenges are significant, companies that innovate ethically stand to gain loyal consumers and investors, ensuring profitability and sustainability.”

• Solution-Oriented:
  

  “To thrive in a profit-driven world, corporations must prioritize ESG initiatives, using innovation to achieve economic and social goals.”

• Global Comparison:
  

  “Learning from countries like Denmark, corporations worldwide must adopt transparent governance and sustainable practices to balance profit with ethics.”

This guide provides both analytical depth and practical relevance, essential for effective B-school preparation.