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Content Marketer’s Path to IIM Ahmedabad

Writing Her Way to IIM Ahmedabad: How a Content Marketer Navigated the Interview Maze

Candidate Profile

  • Background: Bachelor's degree in Literature from a reputed Delhi-based university
  • Work Experience: 2 years as a content writer in the marketing division of a leading food tech platform
  • Academics:
    • 10th Grade: 93%
    • 12th Grade: 95%
    • Undergraduate CGPA: 8.4
  • CAT Percentile: 99.94

Interview Panel

  • Panel Composition: 2 Male Professors
  • Slot: Afternoon
  • Location: Ahmedabad (in-person)

Analytical Writing Test (AWT)

Topic:
Public places, especially airports, are being renamed. Traveller 1 says no one cares about airport names. Traveller 2 believes focus should be on quality of air travel.

Task: Identify assumptions made by both travellers and present counterarguments.

📌 Tip: In AWTs, clarity and structure trump verbosity. This candidate’s succinct yet comprehensive write-up was praised by the panel—a strong reminder that writing to fill space isn’t necessary.

Interview Questions & Candidate’s Approach

🧊 Icebreaker & Light Banter

🟢 M1: What’s the corridor buzz about our panel?

📌 Tip: Humor helps when used tastefully. The candidate’s light-hearted response set a friendly tone and eased the tension.

✍️ Work Experience & Industry Insights

🟢 M1: Tell us about your current role at Zomato.

📌 Tip: Focus on the impact your content has on brand perception and marketing outcomes.

🟢 M2: What’s the impact of AI on content writing?

📌 Tip: Stay current. Talk about tools, human nuance, and evolving detection technologies like Google’s AI content filters.

🟢 M2: What are false positives and false negatives in the context of AI-generated content?

📌 Tip: Don’t panic if unsure—draw parallels from familiar domains. The RTPCR analogy helped this candidate get back on track.

➗ Quantitative Reasoning & Data Interpretation

🟢 M1: How comfortable are you with mathematics?

📌 Tip: Honesty helps, but readiness to attempt questions matters more. Show willingness to learn.

🟢 M2: Solve – Average of 34/40, 70/80, and 77/90

📌 Tip: Keep calm. Use pen-paper efficiently. Be ready to explain logic behind basic statistical concepts like mean, median, and mode.

📰 Content & Sentiment Analysis

🟢 M2: If you had 500 articles about your company, how would you analyze sentiment (positive/negative/neutral)?

📌 Tip: Structure your approach—think of keyword mapping, tone analysis, and maybe mention sentiment analysis tools like MonkeyLearn or Lexalytics.

🌍 General Awareness & Geography

🟢 M1: Name major west coast ports (excluding JNPT). Which states have the longest coastlines?

📌 Tip: Brush up on Indian geography. Gujarat and Andhra Pradesh often feature in such discussions.

🎤 Candidate’s Turn

🟢 Panel: Any questions for us?

📌 Tip: Always prepare a thoughtful question or two about curriculum or industry exposure. Skipping this can feel like a missed opportunity.

Key Takeaways for Future Aspirants

  • ✅ Keep your AWT clear, not crowded. Structure and logic are more valued than page-filling.
  • ✅ Know your domain—especially how technology like AI affects your role.
  • ✅ Don’t shy away from math even if it’s not your strong suit—show effort and clarity of thought.
  • ✅ Real-world case-style questions are common—build your analytical thinking.
  • ✅ Brush up on geography and basic general awareness—they sneak into almost every interview.

Disclaimer

🔍 The above interview experience is based on real candidate interactions collected from various sources. To ensure privacy, some details such as location, industry specifics, and numerical figures have been altered. However, the core questions and insights remain authentic. These stories are intended for educational purposes and do not claim to represent official views of any institution. Any resemblance to actual individuals is purely coincidental.
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